Glaucus Productions

	ARAMARK Uniform Services www.aramark-uniform.com

	ARAMARK Uniform Services, one of America's largest uniform service company, found that they had a much higher close rate for their prospects if they could get these companies to tour their processing plants. Unfortunately, the cost of flying potential customers to their plants was so high that only serious Fortune 500 companies could be accomodated. We pitched ARAMARK on the idea of flying our film crew out to their Toledo, Ohio plant, the most modern and automated plant in the county, to spend three days filming the entire process and then creating an interactive, multi-media, walk-through tour on CD-ROM. This marketing tool, using digital video and dynamic navigation, was such a success with their sales team that ARAMARK ended up hiring us to produce three additional CD-ROM sales tools - one for their Cleanroom division, one for their Direct Sales division and a combo internal training/sales presentation tool.

	Velocium www.velocium.com

	Velocium, formerly a TRW Company and now owned by Northrop Grumman, needed a distinctive identity to launch and establish themselves as a leader in the design and fabrication of high-speed, advanced semiconductor components in the telecommunication industry. Starting with a new, dynamic logo, we established a strong brand identity that was supported in all the interactive work we did for them - including their website, trade show displays and emarketing campaign.

	Young Company www.youngcompany.com

	While working at Young Company, we developed a proprietary emarketing system to help our clients take advantage of the direct marketing opportunities available via the Internet. We used this system to promote our own capabilities in this arena and the above campaign was the result. This campaign focused on the four main advantages of emarketing - higher response rate, lower cost, quicker turnaround and complete trackability. Special portal pages were created for each advantage and we were able to track which advantage was most important to recipients.

	Divebriefing click here

	This site was the first of its kind to offer standardized, in-depth dive briefings on dive sites around the world. Complete with underwater maps, photos and streamed video, Divebriefing launched on June 3, 2000 at the Long Beach Scuba 2000 Show.

	ARAMARK Uniform Services www.aramark-uniform.com

	This is the third, in a series of four, 3" multi-media CD-ROMs we produced for ARAMARK Uniform Services. This particular CD, a combo internal training tool/external sales tool, focused on a new, online management tool that ARAMARK was rolling out for their customers. To further strengthen its effectiveness as a sales tool, we also created custom designed mousepads with interchangable inserts that the Route Reps could deliver to their customers. These mousepads, bearing the same look and feel as the CD-ROM interface, had step-by-step instructions walking the customer through the log-on procedure. We anticipated that most customers would replace the insert with family photos, which turned out to be true, but reasoned that if someone is going to enjoy a photo of their family, what better way to build brand loyalty than by presenting that photo in a ARAMARK-branded frame?

	ARAMARK Cleanroom Services www.aramark-cleanroom.com

	The second in our series of four interactive CD-ROMs for ARAMARK, this one was a plant tour of ARAMARK's Cleanroom processing facility in Burr Ridge, IL (just outside of Chicago). While generally audiences seem to respond best to darker, more robust and contrasty interfaces (see the other two ARAMARK CD examples) we knew that when people think of cleanrooms, they think of one thing.......clean rooms. We therefore designed the interface to reflect a very clean, sterile environment, the kind you'd expect to see at a cleanroom processing facility.

	Hirsch Electronics www.hirschelectronics.com

	After the development of our proprietary emarketing engine at Young Company, Hirsch Electronics became one of our first clients to utilize this new capability. In preparation for an upcoming security trade show, we were asked to develop an online campaign that would push traffic to the booth. We designed a three part campaign that consisted of two pre-show mailings and one post-show mailing to a purchased list of pre-registered attendees. The image to the left is the HTML email that would show up in the recipient's inbox and would prompt the recipient to click through to the skin - the image on the right. Our goal was to get the people viewing the skin to print out a special map and ID number. Our average click-through rate for the first two blasts ended up being 68.7% - just a wee bit higher than your 2% response rate for a direct mail campaign <grin>.

	Miracle Entertainment

	Miracle Entertainment was a Hollywood production company located right on Sunset Blvd. They needed to reposition themselves on the web and create a whole new look and feel for their company to conteract increasing skepticism on the part of their investors. With the launch of the redesigned website, a new sense of faith and hope was created as investors began to see tangible evidence of high-quality creative work from Miracle.

	Young Company www.youngcompany.com

	When Young Company opened their Laguna Beach office, we designed a special emarketing blast to announce the event and invite people to come celebrate. Using our still new, proprietary emarketing engine, we created our first rich-media email campaign using Flash animation and audio. The results were outstanding, the party was fabulous and this paved the path to the next level of rich-media email - digital video delivery. Our next campaign featured the infamous Sandbrand (23MB MPG) video which we shot and produced in about a day. This video has now been shown internationally from LA to Germany, the U.K. and Australia. Everywhere we go, the story is always the same. The dog simply steals the show.

	ARAMARK Uniform Services www.aramark-byou.com

	Historically, ARAMARK has always been the first in their industry. With Build Your Own Uniform(TM), ARAMARK was first again. This online application allowed a viewer to see photographs of models in different combinations of shirts and pants. If they liked a particular shirt, they could click thorugh the different pants until they had designed a uniform that fit their company's image. An electronic version of the old paper dolls, this project required the planning, programming and organization of a 650+ garment photo shoot....WITH models. The result speaks for itself. This program changed the way ARAMARK's sales force worked and drove the re-development of this project so that it would run on a CD-ROM. Strategically, this was a big shift for ARAMARK as now the marketing department was taking the lead in developing new, cutting-edge sales tools shrinking the gap between Sales and Marketing.

	Columbia/Tri-Star Mask of Zorro video launch

	These banners were created to launch the video release of the movie The Mask of Zorro. In the end, 8 different ads were used on sites such as MovieLink, E! Online, AOL and GamePro.

	Malibu Divers www.malibudivers.com

	Malibu Divers is one of only two PADI CDC diving facilities on the West Coast. They needed a site that would keep their customers informed on upcoming classes and local and international trips. In 1999 they added special sections which highlighted individual foreign-destination trips.

	Toyota On-dash warning label

	When Toyota came out with this car, they hadn't anticipated the amount of power the car would really provide. As a precaution, they decided to have an in-car warning and disclaimer to alert all owners of the potential overpower problem.

	Fox Studios Outdoor advertising for Fox television shows



	Columbia/Tri-Star Video re-release of Butch Cassidy and the Sundance Kid

	Two of the six banners used to create awareness of the re-release of one of the all-time classics.

	Lexus Promotional brochure



	Paramount Studios Video print promotions



	Dreamworks Entertainment Industry press promotion

	Dreamworks Entertainment needed to create a high-concept printed brochure to tell the story of Saving Private Ryan to the industry press. Prior to the editing of the film, we used still shots to recreate the mood and tone which was then reflected in the final film.

	Spectra Entertainment Self promotion